Leading with low prices is anything but smart. Any businesses trying to lower their prices or advertise their low prices to build differentiation for themselves. The first starter consumer has when they see low prices is that you are likely also providing lower quality. Leading with price is generally a bad idea. Spend your marketing […]
When it comes to buying, Indians (mea culpa) have an attitude that needs a little (or a lot of) tweaking. Indians are always looking for a deal. As the world goes increasingly global in doing business this behavior works against more times than not When it comes to selling to any consumer not just Indians, […]
Whenever the economy is discussed, the “consumer” invariably comes up. The consumers drive the economy. They buy goods and services. Consumption is the largest component of any economies GDP. Individual buying acts are aggregated over whtime and space. Any good business is created with the consumer in mind. As a business you sell what you […]
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